'Family Circle,' 'Woman's Day' Cut Frequency
Cuts come in face of challenging ad market
Two of the largest-circulation women’s service titles are lowering their frequency in the face of a challenging ad market and the threat of higher postage and paper costs.
Hearst Magazines’ Woman’s Day is reducing its frequency to 12 times a year from 15. In another cost-cutting move, it’s lowering the rate base, or circulation it guarantees to advertisers, by 14 percent, to 3.25 million from 3.8 million.
Meredith’s Family Circle also is reducing its frequency to 12 times a year from 15.
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