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Last year Kevin Roddy, the former CCO of BBH New York, fell out with agency founder John Hegarty over the future direction of the shop and left in September. But now he's returning to the corporate fold, joining Publicis Groupe San Francisco sibling Hal Riney this week as chief creative officer.
Roddy will partner with Riney CEO Kristi VandenBosch in running both Publicis & Hal Riney and Publicis Modem, a new arrangement for the digital shop.
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