Examining the millennial mindset first requires a look into the history of this coveted demo.
For most, digital tech has always, or almost always, been a part of life. They lived through 9/11 and several international conflicts. And many came of age as the real estate bubble burst and the country's economy was rocked by the financial crisis.
This all feeds into the overall picture of your average millennial consumer, says Pinpoint Market Research, in a new study of millennial priorities, spending habits and preferences.
For one thing, they're more careful with money, noted Pinpoint.
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