Free Pepsi for Users Who Tag Their Ads With New App
Shazam-like IntoNow uses audio track to I.D. TV content
IntoNow, one of a handful of startup mobile applications looking to meld traditional TV viewing with social media, has inked a deal with Pepsi aimed at encouraging viewers to "tag" an upcoming Pepsi campaign with a chance to win a free soda.
While several companies are attempting to bring the Foursquare-esque "check in" to the TV world, including the startup GetGlue and TVGuide.com, IntoNow is more akin to Shazam, the popular mobile application which enables users to identify songs by tagging them.
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