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Suppose you were given $100 million to make acquisitions. What would you buy in today’s market? Buz Sawyer is about to find out.
Cheil, South Korea’s largest ad agency and a Samsung Group affiliate, has just hired the former Wieden + Kennedy exec to create a presence for Cheil, which remains little known despite being in the U.S. for more than 20 years. The Cheil North American chief executive is looking for an agency to provide the company a profile and client base beyond Korean marketers like Samsung.
![AW+ AW+](https://static-prod.adweek.com/wp-content/uploads/2021/11/aw-plus.png)
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