Behind Bono’s Anti-poverty App

Star turns to @radical.media for ONE campaign tool

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If you walk away, Bono will follow, and so will the new iPhone app from the U2 frontman’s ONE foundation, which is aiming to punch up its efforts to organize against poverty by staying with members wherever they go.

"I don’t want slacktivists, I want true activists," Bono told @radical.media when he ordered up the tool, according to the production shop's CEO Jon Kamen. The app feeds users news, and lets them sign petitions, nag lawmakers, and promote the cause to friends from their smart phones.

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