Creative professionals who just a few years ago would have shunned the agency and branding worlds are working off a new script today, seeking jobs at shops and, in some cases, finding advertising a better fit than more traditional entertainment companies.
Of course, studios, networks and even the music business still have enormous cachet. Even so, the 30-second spot has largely given way to increasingly sophisticated multi-platform storytelling on par with Hollywood’s best productions. And creative pros increasingly view agencies as viable venues for realizing their dreams.
We
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