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The meaning of life? Simple: It's all about winning.
At least according to PlayStation.
Last week, the Sony-owned console brand used a new ad to take a crack at the philosophical question that’s stumped humanity's greatest minds for millennia. Created by Del Campo Saatchi & Saatchi of Buenos Aires, Argentina, the spot opens on an Arctic archaeological site, where one of the diggers uncovers an amazing find: A Paleolithic sage who, having spent some eons living suspended in a block of ice, has had nothing but time to ponder existence.
The caveman assumes the role of the ad’s narrator, illustrating in surprisingly good English PlayStation’s interpretation of Darwinian theory.
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