Zoom and Formula 1 Sign Multiyear Deal as Physical and Virtual Events Begin to Merge

The agreement follows their Virtual Paddock Club partnership last year

Formula 1 and Zoom have a multiyear partnership to provide virtual experiences. courtesy of F1

As the 2021 Formula 1 season is set to begin, video communications platform Zoom has agreed to a multiyear partnership to sponsor the racing series, solidifying a move to merge the sport’s physical and virtual events.

@stephenlepitak stephen.lepitak@adweek.com Stephen is Adweek's Europe Bureau Chief, based in Glasgow.