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YouTube released a new Culture and Trends Report at Cannes Lions Monday that examined how people used video to connect and find community during the pandemic and zeroed in on three key trends for marketers.
Google product marketing manager for YouTube ads marketing Gina Shalavi wrote in a blog post, “Feeling connected is a core human need, and the rapid adoption of video as a tool to help meet that need shows how indispensable this medium has become for so many people.