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YouTube used its NewFronts presentation Monday in New York to share a slew of new ad formats available across Shorts, its short-form video TikTok competitor.
The platform is also expanding its video reach ads to Shorts. The format uses AI to maximize reach for a brand as efficiently as possible through a blend of formats like skippable ads and 6-second ads, YouTube vp of agency and brand solutions Kristen O’Hara told Adweek. Video reach campaigns are intended to drive brand awareness.
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