Can YouTube Shorts Help the Original Video-Sharing Site Ride the TikTok Wave?

The feature is being beta tested in India

More features and countries will be added to YouTube Shorts over the coming months YouTube

The original video-sharing site finally jumped on the latest video-sharing trend with Monday’s introduction of YouTube Shorts, which lets people create videos of up to 15 seconds, complete with music. David Cohen is editor of Adweek's Social Pro Daily.