Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
“Before they were called influencers, we just called them bloggers,” Raissa Gerona said early in her conversation with Lisa Lacy for Adweek’s Social Media Week L.A. summit. Gerona is the chief brand officer of the clothing company Revolve.
She then drew a straight line from the original influencer platform—magazines—to blogs, then to Facebook and now to common influencer tools like Instagram, TikTok and Pinterest.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in