Give our readers an inside look at your brand's marketing approach by joining the Adweek Columnist Network. If you're a VP or above, submit your pitch.
Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Dorothy Hui of Sony Music U.K. highlights the importance of keeping pace with industry developments with an internal education strategy. Below, in her own words, she describes how her company has doubled down on digital throughout Covid-19.