Consumer

Yale Publishing Course to Explore Leadership in Times of Change

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By Linda Ruth

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

The annual Yale Publishing Course is coming up next month, and this year there’s something new: a full-on partnership with the Yale School of Management. As in past years, students will learn from long-time industry insiders; this year, however, half the curriculum is designed and presented by the professors of the Yale School of Management.

“We’re offering a combination of practical advice from successful publishers and research and management techniques from the School of Management,” Tina Weiner, YPC’s founding director, told me in a recent call.

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Headshot of Linda Ruth

Linda Ruth

Linda Ruth, as president of PSCS Consulting (www.PSCSConsulting.com), offers communication companies worldwide the keys to magazine launches, search engine optimization and audience development online and at retail. She is a pioneer in the fields of Online Audience Optimization (OAO) and gamification for content publishers. Her books, 'Internet Marketing for Magazine Publishers' ; 'How to Market your Newsstand Magazine'; and 'Secrets of SEO for Publishers' can be found on Amazon. Find her online at Google Plus, Magazine Dojo, LinkedIn, and Twitter @Linda_Ruth.

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