Portrait of Linda Ruth

Linda Ruth

Linda Ruth, as president of PSCS Consulting (www.PSCSConsulting.com), offers communication companies worldwide the keys to magazine launches, search engine optimization and audience development online and at retail. She is a pioneer in the fields of Online Audience Optimization (OAO) and gamification for content publishers. Her books, 'Internet Marketing for Magazine Publishers' ; 'How to Market your Newsstand Magazine'; and 'Secrets of SEO for Publishers' can be found on Amazon. Find her online at Google PlusMagazine Dojo, LinkedIn, and Twitter @Linda_Ruth.

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ANC Exec Shares Magazine Distributor’s Point of View During COVID-19 Crisis

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Last week, circulation and marketing consultant Joe Berger reached out to see if I wanted to join him and a few other publishing people in sharing success stories and solutions [...]

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Publishing Insiders React to Sale of National Distributor Curtis Circulation

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It’s the dawn of a new era: The last remaining national distributor, the ANC-owned Comag Marketing Group, has bought the second-to-last remaining one, Curtis Circulation Company; and if I’m doing [...]

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Bezos, Pecker, and the American Magazine Business

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Last week’s bombshell post from Jeff Bezos, in which the billionaire Amazon founder and The Washington Post owner revealed AMI’s “offer he couldn’t refuse,” relates directly to consumer magazine publishers [...]

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How is Scan-Based Trading Working Out for You?

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Scan-based trading (SBT)—wherein the wholesaler is paid only for copies that go through the register, and unsold inventory is not recorded as either sold or returned—has been implemented in an [...]

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Distribution “Hero” Ingrid Jakabcsin Promoted to EVP of Procurement & Distribution at TNG

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Earlier this year Ingrid Jakabcsin of TNG was singled out by the Jim Pattison Group for a Special Achievement Award at the 2017 Partners in Pride event. According to TNG [...]

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Industry Vet John Harrington: Ethical Journalism Is More Valuable Than Ever

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Mr. Magazine’s ACT 7, held for publishers, channel partners, and students at Ole Miss, has been over for several weeks, but I’m still reflecting on all the things I heard [...]

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Yale Publishing Course to Explore Leadership in Times of Change

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The annual Yale Publishing Course is coming up next month, and this year there’s something new: a full-on partnership with the Yale School of Management. As in past years, students [...]

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ACT 7 Conference Report: The Truth About Digital Advertising Lies

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Samir Husni, aka Mr. Magazine, held his annual ACT 7 conference at the University of Mississippi in late April. The program was a good round up of what is going [...]

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Condé Nast & Hearst Divest Themselves of the U.K. Distribution Business; Comag U.K.’s Future Is Uncertain

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There isn’t much to say about the latest upheaval hitting our industry, because apparently not a lot is, as yet, known. Just this: Hearst and Condé Nast have “pulled out” [...]

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In a Surprise Move, TNG Acquires Ingram Periodicals

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“At least it isn’t another bankruptcy,” a contact at a key retailer said to me. “There will be some order, some sequence and continuity to the whole transition.” He was [...]