WNBA Hires Former Nike Executive as First CMO

Phil Cook steps into the newly created role

phil cook
Phil Cook will report to WNBA commissioner Cathy Engelbert. NBA

For the first time, the WNBA has its own chief marketing officer. Phil Cook, who has worked extensively with female athletes during his tenure at Nike, will develop the WNBA’s distinct brand while driving revenue and engaging fans across social platforms.

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Emmy is an Adweek contributor who is completing her journalism degree at The College of New Jersey with minors in Spanish and broadcast journalism.