With Its Curated Affiliate Program, Vice Prioritizes Identity Over Profit

Rec Room aims to convert irreverence into revenue

In the highly saturated world of ecommerce, Vice hopes its decades of brand-building will differentiate it from its competition.
In the highly saturated world of ecommerce, Vice hopes its decades of brand-building will differentiate it from its competition. Vice, Rakdee, barleyman

Sex, drugs, art and food—Vice has written about them for nearly three decades, and now the publisher wants to parlay that authority into revenue.

@markstenberg3 mark.stenberg@adweek.com Mark Stenberg is Adweek's media reporter.