Why Vice Is Trying to Build a Community—on OnlyFans

For food vertical Munchies, the media company tries out a platform best known for NSFW content

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In a first for publishers, Vice Media started an OnlyFans channel for Munchies, its food vertical, charging fans $4.99 monthly to access exclusive weekly videos.

Vice is no stranger to pushing boundaries. After all, its name is a gesture toward the edgy and uncouth aspects of life: sex, drugs, rock ’n’ roll and the rest. This latest act has something to do with sex, but a lot more to do with food. 

OnlyFans is one of the biggest tech success stories from the pandemic.

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