Wirecutter Debuts New Sections, Styles and Trends, to Capitalize on Ecommerce Boom

The Trends vertical represents a departure from Wirecutter’s standard methodology

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The ecommerce boom heralded by the stay-at-home orders of 2020 has encouraged publishers to lean more intently into affiliate programs, including The New York Times’ Wirecutter.

The reviews site has been working on two new sections, Style and Trends, which will sit alongside its other verticals —Home & Garden, Electronics, Sleep, Kitchen and Appliances—and bolster the revenue it generates through its affiliate program. 

Wirecutter quietly rolled out Styles in November, and the team aims to unveil Trends in the second half of the year, as managers continue to hire out its initial team of four.



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