Wirecutter Debuts New Sections, Styles and Trends, to Capitalize on Ecommerce Boom

The Trends vertical represents a departure from Wirecutter’s standard methodology

Wirecutter saw its traffic double from 2019 to 2020, and it hopes to translate this surging popularity into rising affiliate revenue.
Wirecutter saw its traffic double from 2019 to 2020, and it hopes to translate this surging popularity into rising affiliate revenue. Wirecutter, Klaus Vedfelt/Getty Images

The ecommerce boom heralded by the stay-at-home orders of 2020 has encouraged publishers to lean more intently into affiliate programs, including The New York Times’ Wirecutter.

@markstenberg3 mark.stenberg@adweek.com Mark Stenberg is Adweek's media reporter.