Will Creators on YouTube Love Handles?

The Google-owned video platform is rolling out another way besides channel names for users to find and interact with each other

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It’s not citizens band radio: It’s YouTube. The Google-owned video platform introduced handles Monday as an easier way for people to find and interact with each other than simply using channel names.

Every YouTube channel will have a unique handle, which will appear on channel pages and YouTube Shorts.

YouTube explained in a blog post Monday, “It’ll soon be simpler and faster to mention each other in comments, community posts, video descriptions and more. For example, creators can be shouted out in a mention in comments or tagged in the title of a recent collab, helping them increase visibility and reach with new audiences.”


Over the next month, creators on YouTube will be notified in YouTube Studio when they can choose a handle for their channel.



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