YouTube Partner Program Will Welcome Shorts Creators in Early 2023

YouTube detailed several monetization options for creators on its platform at its inaugural Made on YouTube event in Los Angeles Tuesday. Starting in early 2023, its YouTube Partner Program will be expanded to creators who focus on YouTube Shorts, and those meeting a threshold of 1,000 subscribers and 10 million Shorts views over 90 days will be eligible to apply. Those welcomed into the YPP will have access to all of its benefits, including ads monetization across Shorts and long-form YouTube videos. The Google-owned video site said it will also unveil a new level of YPP with lower requirements that will give creators earlier access to monetization options such as Channel Memberships, Super Chat, Super Stickers and Super Thanks. YouTube CEO Susan Wojcicki said in a statement, “The YouTube Partner Program was revolutionary when we launched it back in 2007, and it’s still revolutionary today. Over the past three years, YouTube has paid creators, artists and media companies more than $50 billion. That $50 billion has changed the lives of creators around the world and enabled new voices and stories to be told. But we’re not done yet. When we introduced the YouTube Partner Program, we made a big bet: We succeed only when our creators succeed. And today, we’re doubling down. We’re introducing the next chapter in how we reward creativity on our platform by expanding access to our YouTube Partner program.” Chief product officer Neal Mohan added, “YouTube’s first-of-its-kind, industry-leading Partner Program changed the game for long-form video. And now, we’re changing the game again, this time by opening it up to short-form creators and introducing revenue sharing to Shorts. This is the first time that revenue sharing is being offered for short-form video on any platform at scale, adding to the 10 ways creators can already earn revenue on YouTube. It’ll be available to all of those in YPP—including the new, mobile-first creators, who will be joining the program for the first time.” YouTube also said that beginning early next year, it will move away from a fixed fund model for Shorts and double down on a revenue-sharing model for current and future creators. The company explained, “Because ads run between videos in the Shorts Feed, every month, revenue from these ads will be added together and used to reward Shorts creators and help cover costs of music licensing. From the overall amount allocated to creators, they will keep 45% of the revenue, distributed based on their share of total Shorts views. The revenue share remains the same, no matter if they use music or not.” YouTube said Shorts tallies more than 30 billion daily views and over 1.5 billion monthly logged-in users. Finally, the Google-owned video site introduced Creator Music, a new destination to give creators on its platform easy access to a growing music catalog for use in their videos, while providing a new revenue stream for artists and rights-holders. Creator Music is currently in beta in the U.S., with plans to expand it to more countries in 2023. YouTube explained, “Creators can now buy affordable, high-quality music licenses that offer them full monetizing potential—they will keep the same revenue share they’d usually make on videos without any music. And for creators who don’t want to buy a license upfront, they’ll be able to use songs and share revenue with the track’s artist and associated rights holders.” Global head of music Lyor Cohen added, “Creator Music is the future. We're building the bridge between artists and creators on YouTube to elevate the soundtrack of the creator economy: It's a win-win-win for artists, songwriters, creators and fans. With Creator Music, artists have a new way to get their music out into the world; fans can now discover music they love on their favorite creators’ channels, and both creators and artists will have new revenue opportunities.”

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YouTube Partner Program Will Welcome Shorts Creators in Early 2023

The short-form video option will also see a new revenue-sharing model

David Cohen

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