What’s the 800-Pound Gorilla in the Privacy Landscape?

How to maximize the single-source panel

gorilla standing over a man looking at his phone
Panels are the 800-pound gorilla in the room. id-work/Getty Images

Panels should be shepherding in this new era of data transparency—while simultaneously providing the necessary layer of person-level metrics that will soon become table stakes across the industry. We’re starting to get a good look at how high and precarious those stakes are.

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Adweek opinion contributor Chuck Shuttles is chief panels officer at Hyphametrics.