Streaming’s Surge Fuels Frantic Measurement Updates, but a Solution Remains Elusive

Fragmented viewership and privacy questions complicate much-needed fixes

Competition between TV and digital giants for marketing dollars is fierce. Getty Images

If it wasn’t already clear from skyrocketing streaming statistics and the company-wide reorganizations that shook up executive suites across the television industry, streaming is very much the future. That means the push to bridge the measurement and currency gaps between traditional linear television and the rapidly accelerating streaming space has never been more frantic.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.