What Marketers Expect From Their Social Media Budgets
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Social media has been the single-most explosive marketing channel in our budget surveys for many years. Over the past five years or so, the conversation has completely shifted from “Is social media advertising worthwhile?” to “How can we funnel more into these targeted ad channels?”
On average, marketers are spending a quarter of their budgets on social media. And Facebook is gobbling up 44% of the paid advertising, followed by LinkedIn at 23%. That leaves just a third for all the other channels.
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