Vogue’s Met Gala Livestream Breaks Site Traffic Records for Scale and Time Spent

The event, which was canceled in 2020, drew 192.6 million views across all social channels

Join ADWEEK for the first-annual Brand Play: Sports Marketing Summit, on May 9 in NYC or virtually. We’ll explore the new sports events, platforms, fan insights and cultural impacts that can unlock exciting wins for marketers. Register.

On Monday night, the fashion publisher and Condé Nast title Vogue broadcast the official livestream of the annual Met Gala on its website, and the resulting traffic broke records for scale and time spent, with triple-digit growth from 2019 numbers.

The website received 8.2 million unique views, with time spent sitting at 30.5 minutes and 24.5 minutes on Met content exclusively, according to the publisher, which didn’t share its time spent average. The Vogue homepage saw 15 times more direct traffic during the Met Gala than its daily average.

On

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in