Vogue Is Livestreaming The Met Gala With Audi and Don Julio

Omnicom Media Group snapped up the Met Gala package after the publisher's NewFronts presentation

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Fashion titan Vogue is hosting the official red carpet livestream for industry spectacle the Met Gala, Sept. 13 at 5:30 p.m. ET.

This year, to raise money for the Costume Institute at the Metropolitan Museum of Art, the dress code and theme is American Independence. Automaker Audi and tequila brand Don Julio are sponsoring the show.

This marks the first year the livestream will be hosted exclusively by Vogue. It follows the publisher’s ambitions to own live, flagship experiences across its titles, including the Oscars and the Super Bowl.  

“As creators, we’re constantly looking for innovative ways to expand our storytelling universe, meet our audiences where they are and create experiences they can’t get anywhere else,” said Pam Drucker Mann, chief revenue officer and president, U.S.

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