Twitter Launches New Content Partnerships as Musk Takeover Lingers Over NewFront

The platform focused on offering more premium content, publisher partnerships

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One week after Elon Musk announced he was buying Twitter, it was business as usual at the company’s annual pitch to advertisers at Pier 17 in lower Manhattan Wednesday evening.

VP of global client solutions JP Maheu hinted at the news as he kicked off the event. “It’s been a quiet month at Twitter. Not much going on lately,” Maheu joked.

Since the deal is still months away from closing, the presentation gave no detail on what Musk’s takeover would mean for the company.



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