Can We Trust Reports of Audience Growth for Publishers?
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As you know the reports of digital advertising ad fraud are reaching epidemic proportions. It seems no report and no data stream can be trusted. There is a recent headline from Ad Age that reads “CMOs Are Sick of Digital Ad Hype,” and I can point you to literally a dozen others of the same kind.
Tempers are rising and advertisers are getting pissed off. Agencies are increasingly under the gun. And as I reported to you just a few days ago, the agencies are among the few who are having amazing growth.
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