Who Is Actually Responsible for Ad Fraud? Is It the Agencies?

There is a mystery wrapped in an enigma standing right before us in the media industry, and at first and second glance it just doesn’t make any sense. Let me try and approach it this way — you walked down a block in your hometown many times and got robbed more than once, in fact, you get robbed every time. Knowing that, wouldn’t you change the way you traveled? Suppose you told the police about the ongoing robberies, and they told you, “Yes, that is the way it is, but we think the trip is still safe because you were only robbed of 50% of what you had each time.”