With Tripadvisor Plus Subscription Service, Travel Site Continues to Diversify Amid Slow Recovery

Besides encouraging trips, new product also aims to claw back traffic and ad dollars from Google

tripadvisor plus
Tripadvisor Plus is the second direct-to-consumer product the site has launched during the pandemic. Tripadvisor

During an undeniably challenging year for the entire travel industry, Tripadvisor debuted a brand relaunch despite the global pandemic that included a travel agent-staffed amenity called Reco Trip Designers. Now, it’s closing out 2020 with another new direct-to-consumer business: a premium subscription service.

@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.