With Tripadvisor Plus Subscription Service, Travel Site Continues to Diversify Amid Slow Recovery

Besides encouraging trips, new product also aims to claw back traffic and ad dollars from Google

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During an undeniably challenging year for the entire travel industry, Tripadvisor debuted a brand relaunch despite the global pandemic that included a travel agent-staffed amenity called Reco Trip Designers. Now, it’s closing out 2020 with another new direct-to-consumer business: a premium subscription service.

Dubbed Tripadvisor Plus, it costs $99 a year and will offer customers discounts and perks on bookings such as free room upgrades or deals on experiences like walking tours. There are already more than 10,000 hotels lined up for the service, which is expected to launch “sometime in 2021,” according to the brand.




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