Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
TikTok and Universal Music Group expanded their existing agreement and took it global.
Users of the video creation platform can now access UMG’s full catalog worldwide, tapping into all of its iconic labels, songwriters and global territories and gaining a wealth of options for soundtracks to go with their video creations.
Meanwhile, UMG’s artists and songwriters will receive equitable compensation and see their music become a part of new, innovative experiences on TikTok.
TikTok global head of music Ole
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in