E.l.f. Hopes to Recreate Its Viral TikTok Success on Triller

Beauty brand dropped an entire Christmas album on the music video platform

Beauty brand e.l.f. teamed up with music video platform Triller to release an entire Christmas album. e.l.f., Triller

It’s been quite a year for e.l.f. Cosmetics.

@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.