TikTok, Hispanic Heritage Foundation Team Up on #CreciendoconTikTok

30 Latinx small business owners in the US will receive $5,000 cash grants


TikTok is teaming up with the Hispanic Heritage Foundation on #CreciendoconTikTok, a $150,000 grant fund aimed at expanding and elevating 30 small Latinx businesses across the U.S.

The initiative builds on the partnership between the video creation platform and the nonprofit, initially revealed last September, and TikTok said in a blog post Monday that individual cash grants of $5,000 will be awarded to 30 “select Latinx small business owners who have championed perseverance, hard work and entrepreneurship through TikTok during the Covid

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in