TikTok Debuts Spanish Sounds Page for US Users

4 playlists will feature 2021 Latin Grammy Awards nominees

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

TikTok marked the upcoming 2021 Latin Grammy Awards with its rollout of a Spanish Sounds Page for Spanish-speaking users in the U.S.

People must have their mobile operating system or application language settings on TikTok set to Spanish to access the page, which will feature staple TikTok playlists, as well as “an expanded array” dedicated to Latinx music, trends and subgenres such as Artistas en Ascenso, Bachata, Latin Indie, Latinx: Mujeres, Orgullo (LGBTQIA+), Regional Mexicano, TikTok Baile and Tropical.

Four

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in