Three Steps to Better Industry Health, from a Display Manufacturer
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Here’s a three-step call to action, courtesy of Doug Forrestal, president of Ry’le Co, supplier of corrugated displays to magazine publishers:
One: Entice our readers through calls to action
Two: Tell our story to inspire our partners
Three: Share our resources through literacy initiatives
“The magazine industry needs a new look, a new image, a facelift,” Doug told me in a recent conversation. “We look miserable. We need someone out there who will speak to what we have in an impassioned way — who will say ‘Look, we’ve got a viable product.’
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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