The Washington Post Amps Up Its App Strategy to Drive More Subscribers

The goal is to reduce subscriber churn and prepare for a cookie-less future

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The flagship app of The Washington Post is the stuff of publishers’ dreams: It converts readers into subscribers and subscribers into repeat customers. To take advantage of this, The Post is investing more resources into its mobile strategy team, with the aim of shepherding new users onto the app and improving the app experience for existing users.

The Post, whose billionaire owner Jeff Bezos is renowned for his attention to digital detail, has seen significant growth in its number of app downloads over the past year—an 86% increase, according to a company statement.



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