The Most Effective Branding Is More About the Customer Than the Company
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When my daughter was five years old, there was a farm stand we’d drive by that had a huge sign proclaiming, “Sweet & Juicy Peaches.”
I never pulled over to the side of the road to buy them. I was always on my way somewhere. I was too busy, you know.
But one day, we were in a Publix grocery store, and peaches caught my eye. I asked if she wanted some.
She looked at me like I was crazy.
“No,
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