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Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow.
The publisher is one of a growing number of media companies to plant its flag in the rapidly expanding world of midlife, a subsection of the women’s health and wellness market that caters to women between their 40s and 50s, said founder Amy Cuevas Schroeder.