How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media

The business of menopause became a $17 billion market in 2023

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow.

The publisher is one of a growing number of media companies to plant its flag in the rapidly expanding world of midlife, a subsection of the women’s health and wellness market that caters to women between their 40s and 50s, said founder Amy Cuevas Schroeder.

“The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in