The Biggest Idea in Social Media

When I consider the various definitions of Web 2.0—the umbrella term that covers social media, blogs, forums, and other user-centric and interactive components—I am struck by the similarities of its qualities to those of women in management. Reciprocity, sharing, open communication, and a flattening of hierarchies are often cited as qualities of both Web 2.0 and of women’s management style. Perhaps that is why so many women have embraced social media both personally and professionally.