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On Tuesday, Spotify released its fourth annual Culture Next Trends Report, digging into the emerging trends among young people in the audio and podcasting space.
The report is released ahead of next week’s Cannes Lions International Festival of Creativity, where Spotify also plans to host its roundtable, Who is Gen Z, Really? The event takes place on Monday June 20 at its headquarters, Spotify Beach.
“Our study found that 73% of Zs use audio to better understand themselves—and 68% of Zs said they like listening to and watching media from earlier decades, because it reminds them of when things were less complicated,” Spotify said in a statement.
Mental health as a podcast genre has grown in popularity for the 18-24-year-old demographic, with a 62% increase in streams in 2022 vs 2021.