Taking a Stand Against Government Oppression Should Get Top Billing at Cannes

Advertisers must seize the moment and commit to drawing a line on working with regimes that squash citizens' liberties

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As delegates from all corners of the world unite to celebrate the ad industry’s boldest and brightest creative work at Cannes Lions, a dark cloud looms large over the daily news.

Globally, headlines crawl across tickers detailing threats to civil rights, inclusion, democracy and human life itself. In Europe, Russia’s brutal war on Ukraine has left 100 million people displaced and thousands of civilians dead, according to U.N. figures. Across the Atlantic, 39 U.S states have introduced more than 220



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This story first appeared in the June 13, 2022, issue of Adweek magazine. Click here to subscribe.