Snapchat+ Tops 1M Paying Subscribers

4 new customization features were introduced

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Snapchat introduced its Snapchat+ subscription option in late June, and it topped 1 million paying subscribers in roughly six weeks.

Snapchat+ now offers subscribers 11 exclusive features—highlighted by Snapchat for Web, which it rolled out in July—following the addition of four customization options Monday.

The option costs $3.99 per month (or the equivalent in local currency), and is currently available in Australia, Austria Bahrain, Belgium, Canada, Denmark, Egypt, Finland, France, Germany, India, Ireland, Israel, Kuwait, the Netherlands, New Zealand, Norway, Oman, Qatar, Sweden, Switzerland, the United Arab Emirates, the U.K.,

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