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Snapchat Spotlight is on a roll. Snapchat’s social video feature, which has been likened to TikTok, amassed 125 million users in March, as it has paid out $1 million a day to creators posting top videos. Spotlight had a reported 100 million users in January.
Daily video submissions were up 40% between January and March, and active users watching 10 minutes per day grew 70%, the company said in its first-quarter earnings report.
The feature is still unmonetized, but it is hard to imagine it’ll stay that way forever.
Overall, Snap posted impressive year-over-year gains in both user base and revenue.
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