Will Snapchat Spotlight Last Beyond Million-Dollar Payouts?

"TikTok said, 'We can make you famous overnight.' Snapchat is going to make you rich overnight."

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CJ OperAmericano became famous on Snapchat before that was really possible. 

She first started using the app in 2014, at age 17, to send handmade drawings to her older siblings. When her drawings became more intricate, she started posting some of them on her Instagram page, which caught a BuzzFeed contributor’s attention. Touting her as one of “15 Snapchat Enthusiasts That Will Inspire You To Take Better Snaps,” CJ started making a name for herself, bolstered by a gig running Disney Parks’ Snapchat account for its 60th anniversary and collaborations with more established creators on the platform.




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