Snapchat Spotlight Has Already Amassed 100 Million Users

The TikTok-like feature has been doling out $1 million a day to creators

Snapchat logo and cash
Snapchat reported record user and revenue numbers. Snapchat, Getty Images

Snap has made a big bet on user-generated video, doling out $1 million a day since December to top creators trying their hand at Spotlight, the company’s new TikTok rival. That $1 million a day was supposed to expire after the new year, but the company kept it going. Something must’ve gone right.

@ScottNover Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.