Snap, SignAll Team Up on ASL Alphabet Lens

Snapchatters worldwide can learn American Sign Language via AR

It’s no secret that sports marketing is one of the hottest topics on marketers' minds. Determine the best way for your brand to show up at ADWEEK Brand Play: A Sports Marketing Summit. Register now to join in NYC or virtually on May 9.

Snap Inc. teamed up with SignAll on a lens that helps Snapchatters learn American Sign Language.

The ASL Alphabet lens uses the same technology as the Fingerspell augmented reality lenses developed by the Deafengers, Snap’s internal employee group for deaf team members, with SignAll and featured in Snap’s first ever Academy Awards television spot March 27.

The new lens teaches Snapchatters how to fingerspell their name, enables them to practice the ASL alphabet and lets them play games that put their new skills to the test.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in