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Social Marketing
Social Marketing Artificial Intelligence Augmented Reality Chat & Messaging Influencers & Creators Metaverse Social Media Week Social Pro Daily Young Influentials

Diversity, Equity and Inclusion

Snap’s First-Ever Oscars Spot Features Its Lenses That Help People Learn ASL

Internal employee group the Deafengers teamed up with SignAll on the lenses

Snap will run 15-second and 30-second spots during the OscarsSnap Inc.
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By David Cohen

 

Navigate the next chapter of social media with brand leaders from VH1, duolingo, Unilever and more. Join Social Media Week in NYC or virtually, May 16–18. Register now.

Accessibility is the theme behind Snap Inc.’s first-ever Academy Awards television spot, set to air during the event Sunday (March 27).

Snap noted that CODA, the first motion picture to feature a predominantly deaf cast in leading roles, was nominated for Best Picture, while Troy Kotsur from that film became the first deaf male actor to be nominated by Best Supporting Actor. They were joined by Audible, which earned a nomination for Best Documentary (Short Subject).

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David Cohen

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  • david.cohen@adweek.com

David Cohen is editor of Adweek's Social Pro Daily.

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