Snap, KR&I: Gen Z, Millennials Value Privacy But Don’t Feel They’re Getting Enough of It

Social app users worry most about what happens to the content they create and share

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Snap Inc. marked Data Privacy Day Friday (Jan. 28) with the release of research it commissioned from Kresnicka Research & Insights aimed at giving it a better understanding of how privacy influences online behavior among the Snapchat Generation—Generation Z and millennials.

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