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Snap Inc. kicked off its first ever global business-to-business marketing campaign, “Meet the Snapchat Generation,” last August, putting the focus on the Generation Z and millennial generations in the Snapchat community. On Thursday, the company released new insights on the Snapchat Generation and its impact on the world, culled from a global study it commissioned from Cassandra.
The study found that the Snapchat Generation holds $4.4 trillion in global spending power, and Snapchatters are willing to outspend non-Snapchatters on common purchases across every retail and service category, and to equally consider larger and smaller brands.
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